A journey from traditional tailoring to lifestyle clothing

Mason’s has deep roots in the world of Italian tailoring, dating back to the 1950s in the workshop of Marina di Carrara led by grandfather Vilmo, a renowned pattern maker. The creative ingenuity and affection for fashion were Mr. Vilmo's aces up his sleeve, a point of reference at that time for those seeking elegance and Italian flair through Facis clothes, an Italian brand of great prestige born in the 1930s.

Vilmo was a beacon of style in a city like Carrara, already known as the world capital of marble and a hub for new trends. In this vibrant context of cultural and commercial inspiration, Giorgio Martini, the son of Vilmo and future founder of Mason’s, began his adventure in the clothing world. Thanks to his paternal inheritance, Giorgio developed a remarkable aesthetic sense and a strong entrepreneurial mindset, which led to the birth of two precursor brands of Mason’s: Nemart and Red Jacket.

The Inspiration

The childhood spent among the fabrics and needles of his father's workshop, transoceanic travels, and a progressive vision of fashion are the pillars on which Giorgio Martini founded Foster S.p.A. In 1974, during a trip to South America, Martini discovered a series of military uniforms belonging to the Colombian liberation army: the potential of those garments for creating a civil and practical wardrobe did not escape him, giving birth to the Mason's brand.

Martini was fascinated by the essentiality and functionality of the military uniform, made of robust Libertador cotton, a material that acquires a unique character over time. Iconic figures such as Ernesto Che Guevara and Fidel Castro became symbols of Mason's identity, embodying the aspiration to freedom encapsulated in the rigor of the military uniform. Martini's insight led to the transposition of the practicality of the military uniform into an everyday wardrobe, making Mason's an emblem of functional aesthetics, with a cargo pants capable of living multiple stories, bearing witness to the life of those who wore it.

Mason’s Today

Mason's is a brand with a strong and precise identity, that has evolved from its original military-sporty inspiration. Today, the brand is appreciated internationally for its Italianness, sartorial elegance and customer care.

The Martini family's mission is to combine sartorial expertise, cutting-edge design and a constant search for the best materials to offer garments of the highest quality, in step with current trends, but with that timeless, unique and authentic touch.

Mason's brand is now an indispensable reference for its consumers. It is available not only in the most renowned multi-brand boutiques and department stores in Italy and abroad, but also in flagship stores in Milan and Forte dei Marmi. A highlight is also the brand's distribution through its e-commerce, a cutting-edge platform that works tirelessly to satisfy international customers, supported by excellent customer service.

Mason's is first and foremost an Italian brand, and it transfers the richness of its roots into a lifestyle brand that reflects a love for the land of its origin, the culture of beauty and the art of experiencing the wonder of what surrounds us, be it a work of art, a landscape, or exquisite food. These elements create images and values that resonate with Mason's consumers, offering a range of garments in which they can recognize and reflect.

Mason's continues to build its success on a long history of passion, tailoring and innovation, creating garments that are not just clothing, but true symbols of style and quality. The brand is more than a brand, it is a way of living and expressing one's personality, in a journey that has continued for generations, from Vilmo Martini's traditional tailoring to today's vision of Mason's as a lifestyle brand. A journey made of passion, creativity and love for fashion.